The City of Coquitlam is looking to spend some money in order to make some money.
Council agreed Monday to spend $600,000 over a three-year period to finance a dedicated tourism manager, along with a program aimed at bolstering the tourism sector in the city.
The city had previously funded a similar type of contract position, though funding for that job was discontinued seven years ago.
Coquitlam belongs to the Vancouver, Coast and Mountains Tourism Region, which encompasses Metro Vancouver, the Fraser Valley, the Sunshine Coast and the Sea to Sky region. A staff report notes the region accounts for 54 per cent of tourism spending in B.C. The report also suggests the province's tourism industry generated $13.4 billion in 2011 alone.
"Given Coquitlam's proximity to Vancouver and major transportation corridors, the coming Evergreen Line and the city and region's mix of tourism assets and accommodations, the community is well positioned to capture spending from the domestic market," the report notes.
Coun. Lou Sekora was the lone opponent to the plan.
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